TRAINING FROM IDEA TO PROJECT – EUROPEAN COMMISSION

This training was held in March 2016 in the context of the Elevator Pitch competition promoted by the European Commission Representation in Lisbon. We used tools of creativity and lateral thinking:Edward de Bono; Alex Osborne methodologies, processes for the validation of the idea and its potential; how to transform an idea into business: audience and target market, value creation, processes of a business, competitive advantage and prototyping.