When we present new products or business ideas and use Storytelling techniques, we make the message more accessible, more likely to engage our audience and be supported by them.

A good story triggers important chemical changes in our brain. The amygdala releases dopamine, the neurotransmitter that gives us the feeling of pleasure and allows information to be processed and memorised.

According to historian and philosopher Yuval Harari, it is our ability to imagine stories and believe them that allows us to communicate on a global scale. In the business world, our ability to tell stories allows many business ideas to stay, for a long time, in people’s minds. The stories told by Alexander the Great, Steve Jobs or Elon Musk gave rise to products and concepts that still play an important role in our lives today.How were these stories created? Why should people care about the project or product being presented? How does it improve their lives or change the world? 

Great storytellers focus on their audience. They do their homework: they know who they are going to talk to, and they pay attention to how the audience reacts; whether it’s through what they say, what makes them laugh and their body language. 

We all tell stories: about our day, what we did, what we saw, what we felt. This is a skill that all people have and it can be developed in order to have a greater impact.

Stories not only give meaning to our lives, they humanise our businesses. Structuring our stories and learning how to tell them better helps us to present any information – business ideas, products, services – in a familiar, efficient, authentic way and with surprising results.

During the Storytelling workshop, participants will have the opportunity to experiment with and inspire the group through the creation and sharing of their own stories. They will better understand how to structure a good story, what tone of voice to use at the right moments, how to use body language and silence to engage and surprise their audience.


In this workshop, it is intended that each participant will: 

– Know the importance and benefits of Storytelling in the context of companies;

– Recognize the skills they already have in storytelling;

– Assimilate the fundamentals of Storytelling;

– Discover practical examples of the use of Storytelling in presentations and Pitch;

– Understand what a good Storytelling and Pitch structure is;

– Learn how to use body language to communicate effectively;

– Lose the fear of making mistakes and gain confidence in project and idea presentations;

– Understand how to connect with audience effectively;

– Put into practice the various tools of Storytelling


Introduction to Storytelling

   – Why is Storytelling important? 

       We are all Storytellers. 

    – What is a good Storytelling structure?     

     – Storytelling techniques.

Storytelling and Pitch

   – What is a Pitch and why do we Pitch all the time.

   – Case studies of effective stories in a business context.

The importance of body language 

      What can go wrong? How to connect with the audience? 

The power of visualisation.


     – Timing, metaphors, humour, emphasis and pace. 

      – Practicing giving and receiving feedback effectively.  


In the activities of this training a participative pedagogical methodology is used, learning by doing, to facilitate the acquisition of knowledge and the experimentation of new techniques. The practical exercises come from the methodological areas of Creativity, Improvisation Theatre, Principles of Play.

Duration: 7 hours

The audience does not need to tune themselves to you – you need to tune your message to them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there.

              Nancy Duarte